Using social media in business opportunity and risk (Facebook) Personal Statement

Using social media in business opportunity and risk (Facebook) - Personal Statement Example Forums for interactions that the media, such as Facebook, offer allow organizations to understand their customers need and to tailor their products for meeting these needs. It also helps in identification of markets that aid sales and market control. Availability of a pool of customers or potential customers, cost efficiency and cost effectiveness are some of the opportunities that Facebook offer to corporate organizations. Cost effectiveness of Facebook, for instance, while it ensures effective access to target audience, in strategies such as marketing and customer relationship management, facilitate the profit motive. Facebook also allows a business an opportunity to collaborate with other businesses for common interests and this is possible through interactions in professional groups (Belleghem 191). Reliance on social media such as Facebook however reduces interactions with customers for in-depth communications and this may be a barrier to understanding and meeting customers’ needs. There is also risk of insecurity over data because of sharing of information on Facebook. In addition, technicalities with the media, such as when it shut down, may impose temporary limits to information access (Payne & Frow 388; Belleghem

Personal Statement Essay Example for Free

Personal Statement Essay I write this statement to support my application to Management and Leadership in Health and Social Care vourse at your university. Due to previous experiences of working with a range of people in the care sector I believe that throughout my time on various work placements with individuals with different disabilities and requirements in care along with the experiences gained throughout my studies, my wish to pursue a career in the care profession has grown. To further my interest in working with and around people I completed my first degree as a health visitor in Hungary. Prior of that I took a gap year in Germany with a church’s volunteer service called Freiwilliges Sociales Jahr (Voluntary Sociales Year). I worked as a health care assistant in a nursing home with 144 beds. While this year was very challenging I also found it an extremely rewarding and enjoyable experience. To further my knowledge and passion for working with those individuals who are in need of care I studied at Semmelweis University, Medical College Faculty and graduated as a health visitor. To put my academic knowledge into practice I worked as a school nurse in 3 different schools. It was an enjoyable experince but only to realize that I was more interested to do something with elderly people and move away from children. I decided to move to England and started to work as a home care worker first, but rapidly I was promoted to a field care supervisor and after that to a care coordinator. Working for different care companies in different cities was a valuable and great experience where I learnt how to improve my leadership and management’s skills and also to put my academic knowledge in practice. I always was looking to improve the company and bring innovative ideas to my role and complete my work to a high standard. I currently work as a care coordinator, which incolves human resource management, arranging and coordinating training, dealing with social workers and other health care professionals on a daily basis. I manage around 60 home care workers in terms of their compliancy and adequate training. I completed National Vocational Qualification in Health and Social Care Level 3 only to realize that I would like to study more and broaden my leadership skills in this area. Working in a senior team gives me a great satisfaction , where I can show my effective communication and organisation skills ad good working relationships. During my spare time I mainly like to read books, travel to other countries to explore different cultures. I also go to the gym to keep myself fit. I also attended a various events related to self development and self-management. This helps to increase my confidence and also gives me great oppurtunities to meet like-minded people. I feel that university is definitely the right path for me. I always work extremely hard to achieve my best, a feat which I intend to carry on throughout my university years. I believe I have the necessary skills needed to enjoy university to the full and also be successful in future years. In addition I would also like to go to university to develop my management and leadership skills even further so I can gain a valuable and rewarding, higher position in health and social care sector and lead that senior team to an absolute success.

Evaluation of Burberrys Market Position

Evaluation of Burberrys Market Position Critically evaluate Burberrys market position relative to that of its competitors. What has been the impact on their position in choosing Emma Watson for their latest advertising campaigns ? Burberry : Finds a position among the Top Ten Luxury Apparel Brands and Emma Watson proves to be a catalyst . Burberry is a iconic brand best known for its â€Å"Britishness† , in recent years has undergone a image overhaul having been described as ‘an outdated business with a fashion cachet of almost zero by leading fashion analysts in 1998 (Finch and May, 1998). By 1997, the annual profits of Burberry had gone to  £25 million from  £62 million (Moore, C., Birtwistle, G., 2004) . Over past few years, Burberry has become in themselves the sign of reinventing and extending product lines to adapt to the taste of times.â€Å" Our objective was to distil what the Burberry brand stood for and determine how to make it relevant for todays consumer† Bravo stated (Alderman, 2002). However, changes focused on brand repositioning turned revenues of  £427.8 million in 2001 into  £715.5 million in 2005 (Burberry Group, 2005). Burberry adopted a strategy to create a market position to explain its growth and extend the customer base by offering â€Å"Accessible Luxury† when most other brands were struggling to acquire a broader clientele. Burberry repositioned themselves and opened a flagship store on Bon Street in London (Moore, C., Birtwistle, G., 2004) placing it store among Gucci, Versace, Prada and Chanel. Approximately, Burberry operates in the global luxury sector to about  £145bn (Burberry Plc, 2009c). Jaeger recently bought Aquascutum and the annual turnover for both brands together was  £300m. Whereas, Burberrys current capital is about  £ 2.1bn. Burberry is considered among the top ten luxury brands. Burberrys competitors differ through its categories and price ranges or diffusion lines. Burberry is positioned between Polo Ralph Lauren and Armani considering apparel and Coach and Gucci for Accessories. Giorgio Armani, Coach, Donna Karan, Escada, Gucci, Max Mara, Polo Ralph Lauren, To ds, Hermes, LVMH, PPR, Prada, Chanel and Richemont are a few among Burberrys competitors (Burberry Plc,2009c). However, even after the recession hit Burberry has achieved to increase sales up to  £1,202m by 31st march 2009. In 2008/09 there was a sales increase through retail by 14%, 2% in wholesale and 9% decline in licensing which contributed to overall 7% revenue increase from the previous year (Burberry Plc,2009a). Comparing with the market Burberry Prorsum competes with Armani Black Label, Gucci and Prada. Burberry London Women is placed between Armani Collezioni and Ralph Lauren. Burberry London Men is between the gap of Zegna and Ralph Lauren. Tommy Hilfiger, Armani Jeans and Polo Jeans are the competitors for Thomas Burberry. Most of the Japanese brands like Ozoc, Michel Klein are a tough competition to Burberry Blue while Paul Smith competes with Burberry Black. In recent years Burberry has expanded its product lines which helped to improve on brand standing and growth. Many other fashion brands are following the same strategy to stand the competition like Armani extension into Armani Casa, Armani hotels etc. According to the top 15 luxury brands listed by Interbrand (2009) Burberry is eleventh in the list and among top ten if only apparel brands are considered. Also, comparing the brand values for the year 2008 and 2009, it can be concluded that competitors brand values declined. Only Hermes managed to get a 1% increase in their brand value AND Polo Ralph Lauren is not listed among top 15. Most of the brands managed to climb the ladder on global ranks, Burberry achieved 98th rank in top 100 global brands 2009. The market brand position of Burberry in terms of valuation can be compared through below segments : †¢ European Apparel Brands: companies like Escada, Hugo Boss, HM and Benetton are competitors in terms of product mix and the business model. Though few companies work on lower price range, few brands are tough to compete in terms of the value they offer to consumers. †¢ US Apparel Brands: Polo Ralph Lauren, Tommy Hilfiger competes on basis of product mix and has more mature business. †¢ Luxury Goods Brands: brands like Hermes, Coach, LVMH, Tods . Performing better than competitors and beating analyst expectations, Burberry sales rose by 4.6 % to  £ 343m by September. Share price for Burberry doubled during the past year providing a good defense against competitors. Its market position is mainly in the fashion oriented mature sectors focusing on ready to wear and some accessories peers. Burberry continually tries to consider the cost effectiveness in maintaining the quality and enhance the product while trying to achieve competitive pricing and improving efficiency in sourcing the goods. Even in recession it continues expansion in other markets, for instance the launching kidswear store in US. Also, tailoring the merchandise mix according to the climate to attract more customers, some products are displayed only in selected stores for instance, the New York store provides service for customized trench coat, Beverley hill store contains light weight products etc. Comparing revenues below, 33% of non-apparel to 67% of apparel is a correct balance for a brand to display its products and innovations to provide their customers a wide variety. Where brands like Armani, Channel and Polo Ralph Lauren gain most revenues through apparel while others like Coach depend on the accessories. Burberry trench coats were worn by Hollywood stars like Humprey Bogart in Casablanca, Peter Sellers in The Pink Panther (Jackson and Shaw 2009, p.77).Burberry strongly believes that marketing and management are very critical to its success hence, it focuses on coverage in Editorials, advertising, fashion shows both domestically and internationally and has a website, twice yearly ad campaigns focusing on leading lifestyle and fashion publications and fashion shows in Milan. In order to reflect the essence of the brand ,create brand awareness and sustain brands aura, Luxury brands often feature models, celebrities or famous personalitys as they help wield an enormous power in fashion circles and help in making up or destroying a brand. Burberry uses a lot of images of London to represent it English lifestyle with a British celebrity. Burberry had renowned personalities like Stella Tenant, Rachel Weisz, Agyness Deyn, Lily Donaldson and Kate Moss endorsing the brand. Kate Moss was the most popular and high profile face Burberry had. While, other celebrities like Jerry Hall, Nicole Appleton, Jarvis Cocker and Beckhams also contributed. The beautiful, elegant Emma Watson â€Å"the Harry Potter ‘actress, a leading style icon is the new face of Burberry. Advertising campaign images of Burberry featuring Emma Watson as the face of Burberry were unveiled on 9th Jun 2009. Chistopher Bailey ( Burberrys Creative Director) who said â€Å"Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign†. â€Å"Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames† he added.( Craik, L. ,2009). The advertising campaign was shot by renowned fashion photographer Mario Testino in Westminster, central London which is the global Headquarter of Burberry and directed by Bailey who considered Watson to strong enough and came up with the idea of presenting only girl surrounded by the young Cool British guys. The images in this campaign capture Watson wearing the classic trench coat looking winsome, accompanied by male models Tom Guinness, Charlie France and Douglas Booth. The images represent the rich history associated with the brand as well as the modernity of Burberry which emphasises on the beauty, timelessness and strength of the brand noteworthy at present. Emma Watson has been globally very popular due to her Harry Porter movies for years now. Watsons popularity and appeal as a leading style icon she has a huge fan following, which the brand uses to target a new young set of customer. Watsons high profile catwalk at the London fashion week in September 2009, helped the company to raise its profile in UK .It can also be assumed that the new ad campaign helped the brand to attract more customer base and resulting in sales increase which is evident from the sales figures for 2009. Burberry mentioned the increase in the second quarter sales climbing from 4.6pc to  £343m.Finacial Analyst and business advisors have forecasted that the tax profits will increase towards  £190m ( Hall, J. 2009) The linkage of Emma Watson as the face of Burberry has also helped the brand to increase the sales of handbags and pull on scarves called snoods. The analysts were proposed rise in the profits due to the increase in sales which helped Burberry to beat the market expectations in second quarter of financial year .However, It seems to a bit risky decision for Burberry as she is bound to get a bit older. To conclude, Burberry is an example of complex channel and distribution for luxury fashion ( Moore and Birtwistle, 2004 ) and proved its potential to be a tough competitor by making positive growth of brand value even when economic scenario is not very supportive. Burberrys decision of choosing Emma Watson for their ad Campaigns has proved beneficial for them to increase sales and profits, also, she reflects the same charm and personality as the brand. However, brand understands that the real task is to implement effective strategies in business that can develop and manage a brand. It is not only celebrity that brings success to the brands. Burberry proves to be approachable as the products not only have good aesthetics but also due to durability, functional and practical proving to be inclusive yet offering friendly prices. This results in higher brand value and brand appreciation. REFERENCES: Alderman, E. (2002) Luxury and the downturn: diamonds in the rough, International Herald Tribune, 6 December 2002. Baker, M., Foy,A,( 2003) Business and Management Research. United Kingdom : Westburn Publishers Ltd. Bergin, O. (2009) Emma Watson as the new face of Burberry. Telegraph [Internet] 9 June 2009. Available from Accessed on 17 December 2009. â€Å"Bravo† for Burberry- From bust to boom- creating a luxury fashion brand (2005), Strategic Direction, Vol.21 No.1,pp 22-24 , ISSN 0258-0543. Burberry (2002), Burberry PLC Annual Report and Accounts 2001-2002, Burberry, London. Burberry Group (2005), Annual Report and Accounts 2004/2005, Burberry Group, London. Burberry plc (2009a), Annual Report 2008/ 09, Burberry Group, London,[ Internet] 15th June 2009.Available from ( Accessed on 17 December 2009) Burberry plc ( 2009b )Investor pack- November, Burberry Group , [ Internet] 2 December 2009. Available from ( Accessed on 17 December 2009. Burberry plc ( 2009c ) Corporate Profile, Burberry Group, [Internet]. Available from accessed on 16 December 2009. Burberry Group plc London United Kingdom ,Overview(2009) Hoovers- A DB Company [Internet]. Available from Accessed on 13 December 2009. Burberry Toasts a lift in sales ( 2009 ) The Independent ( London, England). 15 October 2009, P. 44. Burberry Worries Investors ( 2005) [Internet].Available from Accessed on 27 November 2009. Chadha, R. , Husband, P. (2006) The cult of the Luxury Brand- Inside Asias Love Affair with Luxury. London Nicolas Brealey International pp.25-63, 149, 178, 267-77,280. Chiefs call for tighter business models ( 2009) The financial times, 5 October 2009, p.17. Accessed on 24 December 2009. Clark ,N. (2008) Burberrys Sales soar as Debenhams struggles , The Independent -Business, 16 April 2008 [Internet]. Available from Accessed on 13 December 2009. Craik, L. ( 2009) Harry Porter Star Emma Watson Charms Burberry. London Evening Standard, 9 June 2009 [ Internet]. Available from .Accessed on 13 November 2009. Diamond ,J., Litt, S. (2003) Retailing in the new millennium, New York : Fairchild Publications.p.21-23 Easey ,M. ( 1995) Fashion Marketing, India, Blackwell Publishing , pp.174-177. Everywhere is home for the global top one hundred (2008),Strategic Direction, Vol.24 No.5,pp 14-17 , ISSN 0258-0543. Finch, J. and May, T. (1998), â€Å"Reputations: putting a zip in a Burberry†, The Guardian, 27 June. Hall, J. ( 2009 ) Emma Watson helps Burberry beat expectations. The Telegraph- Telegraph.co.uk, 14 October 2009 [Internet]. Available from Accessed on 17 November 2009. Interbrand (2009) Leading Luxury Brands 2008 Rankings, Branding Studies- The Top 15 Luxury Brands, Interbrand-Creating and managing brand Value,[Internet]. Available from Accessed on 27 December 2009. Interbrand (2009b) Best Global Brands 2009 rankings, Interbrand-Creating and Managing Brand Value, [Internet].Available from Accessed on 27 December 2009. Jackson ,T., Haid, C. ( 2006) : Global Luxury Brands-trademark/ Intellectual Property In Jackson, T., Shaw, D. The Fashion Handbook, London: Routledge , pp. 72-81. Jackson ,T., Shaw, D. (2006) The Fashion Handbook. London : Routledge, pp. 61-3. 72-81,105-08,127. Jackson, T., Shaw, D.( 2009) Mastering Fashion Marketing. Wiltshire: Palgrave Macmillan, pp.12-15,63,161-63,247-250,288-98. Keynote ( 2009) Report Search [Internet]. Available from .Accessed on 18 December 2009. Kiley, D. (2007), ‘‘Best global brands, Business Week, Vol. 4005, August 6, pp. 56-63. Kollewe, J., Wearden, G.(2008) Burberry sees profits rise while Laura Ashley Suffers. The Guardian ,Financial section [ internet] 29 May 2008, pp 26. Available from Accessed on 18 December 2009. Leroux, M. ( 2009 ) Childs play for Burberry . The Times, 15 October 2009, p.51. Luxury Goods. Lex Column ( 2009 )The Financial Times, 21 November 2009, pp 24. Main Movers ( 2009) ,The Independent ( London, England) ,10 December 2009, p.52. Malem Wendy (2008) Practitioner Paper Fashion designers as business: London, Journal of Fashion Marketing and Management ,Vol. 12 No. 3, pp. 398-414. Milligan ,L. ( 2009) Emma Watson Exclusive. Vogue.com [Internet] > 12 june 2009. Available from Moore, C. and Fernie, J. (2004), â€Å"Retailing within an international context†, in Bruce, M., Moore, C. And Birtwistle, G. (Eds), International Retail Marketing; A Case Study Approach, Elsevier Butterworth-Heinemann, Oxford, pp. 3-37. Moore, C. and Birtwistle, G. (2004), ‘‘The Burberry business model: creating an international luxury brand, International Journal of Retail Distribution Management, Vol. 32 No. 8, pp. 412-22, ISSN 0959-0552. Neumier, M. (2006) The Brand Gap. United States of America: AIGA. Okonkwo, U. (2007) Luxury Fashion Branding. Hampshire : Palgrave Macmillan, pp.15-25, 30-37, 132-67, 173-78, 227, 260, 278-83, 310 ONeill, L. (2009) From Hogwarts to Burberry: Actress Emma Watson graduating into high fashion as new face of label. NYDaily News.com [Internet] 9 June 2009. Available from Accessed on 17 December 2009. Pringle, H. (2004) Celebrity Sells. India :John Wiley Sons ,LTd. Satherley, J. ( 2009) Emma Watson unveiled as Burberry Babe [ Internet] 9 June 2009. Available from ile:///C:/Users/Admin/Desktop/burberry/research/Emma%20Watson%20unveiled%20as%20Burberry%20babe%20%20%20Metro.co.uk.htm> . Accessed on 16 December 2009.. Vine, S. ( 2009) Coppy Emma Watsons Burberry Look. The Times-TimesOnline [Internet] 10 June 2009. Available From Accessed on 17 December 2009. Werdigier, J. ( 2009) Burberry Looks Online for Ways to Gain Customers. The New York times-Global Business [Internet] 9 November 2009. Available from . Accessed on 12 December 2009. IMAGE REFERENCES : Image No. 1: Burberry previous ad campaigns by Koko Royle ( 2009) Burberry Handbags resist the chav scandal [Online Image]. Available from [ Accessed on 29 December 2009]. Image No. 2 : Rosie Huntington and Sam Riley in Burberry Fall 2008 Ad Campaign by Foster, K. ( 2008) Rosie Huntington-Whitley for Burberry autmn/winter 2008-9- revealed [Online Image].Available from [Accessed on 14 December 2009]. Image No. 3 : David Victoria Beckham for Emporio Armani by Jane, Tina ( 2009 ) Celebrities for Luxury Brands09 Ad Campaign [Online Image]. Available from .[Accessed on 14 December 2009]. Image No. 4 : Madonna for Louis Vuitton by AmyGrindhouse ( 2009) David Victoria Beckham Armani Fall 2009 Ads [Online Image], 2 July 2009. Available from [Accessed on 14 December 2009]. Image No. 5 : Emma Watson For Burberry- Autumn/Winter 09 Campaign at Burberry Plc ( 2009) About Burberry- Ad Campaign [Online image].Available from . [Accessed on 17 December 2009] Image No. 6 : Burberry Spring/Summer 2010 Ad Campaign for Burberry Prorsum at Burberry Plc ( 2009) About Burberry-Introducing Spring/Summer 2010 [Online Image]. Available from .[ Accessed on 29 December 2009] Image No. 7: Burberry Spring/Summer 2010 Ad Campaign for Burberry Prorsum featuring Emma Watson at Burberry Plc ( 2009) About Burberry-Introducing Spring/Summer 2010 [Online Image]. Available from .[ Accessed on 29 December 2009] Image No. 8: Burberry London ad campaign for Spring/ Summer 2010 at Burberry Plc ( 2009) About Burberry-Introducing Spring/Summer 2010 [Online Image]. Available from .[ Accessed on 29 December 2009] Image No. 9: Emma Watson for Burberry Brit Spring /Summer 2010 Ad campaignat Burberry Plc ( 2009) About Burberry-Introducing Spring/Summer 2010 [Online Image]. Available from .[ Accessed on 29 December 2009]

The English Bildungsroman Essay -- Literature Essays Literary Criticis

The English Bildungsroman      Ã‚  Ã‚   The novel has a strong tradition in English literature. In Great Britain, it can trace its roots back to Daniel Defoe's Robinson Crusoe in 1719 (Kroll 23). Since then, the British novel has grown in popularity. It was especially popular in Victorian England. The type of novel that was particularly popular in Victorian England was the novel of youth. Many authors of the time were producing works focused on the journey from childhood to adulthood: Charlotte Bronte wrote Jane Eyre, George Eliot wrote The Mill on the Floss, and Charles Dickens wrote David Copperfield and Great Expectations. All of these novels trace the growth of a child. In this respect, some of the most popular novels of the nineteenth century were part of the genre called the Bildungsroman. In the simplest sense of the word, a Bildungsroman is a novel of the development of a young man (or in some cases a young woman). In fact, the Webster's College Dictionary definition of Bildungsroman is "a novel dealing with the education and development of its protagonist". The Bildungsroman as a genre has its roots in Germany. Jerome Buckley notes that the word itself is German, with Bildung having a variety of connotations: "portrait," "picture," "shaping" and "formation," all of which give the sense of development or creation (the development of the child can also be seen as the creation of the man) (13-14). Roman simply means "novel." The term Bildungsroman emerged as a description of Goethe's novel Wilhelm Meisters Lehrjahre. This was the first Bildungsroman, having been published between 1794 and 1796 (Buckley 9). The word "lehrjahre" can be translated as "apprenticeship" (Buckley 10). "Apprenticeship" has many connotations, mos... ...sroman. It is these differences precisely that make each novel its own story. After all, even though every person's story is different, they must all go through stages of development in order to reach maturity and find their personal niche within the larger world. The basic formula of the Bildungsroman is universal and especially appropriate to the growing world of the Victorian age where the kind of opportunities presented to the hero of the Bildungsroman echoed the actual experiences of those growing up in that era. Works Cited "Bildungsroman." Webster's College Dictionary. New York: Random House, 1996. Buckley, Jerome Hamilton. Season of Youth: The Bildungsroman from Dickens to Golding. Cambridge: Harvard UP, 1974. Kroll, Richard. "Defoe and Early Narrative." Columbia History of the British Novel. Ed. John Richetti. New York: Columbia UP, 1994.

IBP Wicked Problem

Discuss how the issues associated with broken food systems might be understood as a wicked problem. The notions of social wicked problems were first introduced in 1973 by Ritter and Webber; two Berkeley professors who published an article in Policy Sciences, that identified the characteristics that differentiated wicked problems from ordinary problems (Camellias 2008). Ritter and Weeper's article provided 10 properties that can be used as a guide to recognizing whether an issue is considered Wicked'.With the instant increasing global population, issues surrounding food production and distributed have come to light, raising the questions; is the world's food system broken? And is it a wicked problem? Studies have shown that currently the global food transport system is growing faster than the food production industry itself (Trochaic, et al 2012). Food demand is becoming a major issue among nations, and is only set to continue in the coming years, with an estimated 50% increase by 203 0 (Trochaic, et al 2012).Over consumption in the developed world has become a real issue for poorer nations who re struggling to provide basic food provisions for their people, Richard Black identifies that major governments need to start acting sooner rather than later. â€Å"We have to go beyond GAP; and either we can do it voluntarily or we'll have to do it because pressure on a finite planet will in the end make us† (Black, 2012). Adding to this, is the fact that up to 50% of food is lost in transportation, highlighting the huge amount of food wastage occurring, which if cut down would help to ease up the demand and supply chain (Law, 2011).Climate change and natural disasters are another factor contributing to the food yester crisis. As the world increases its trading and relies more on this system, elements affecting one major provider are felt globally. A catastrophic drought in Russia caused global wheat prices to rise 70% higher in 2011 compared to the previous year; causing major issues for the world's poorest people, who spend 80% of their income on food (Ford, 2011).Climate change caused by humans and natural disasters add more elements to the food system predicament, further complicating the search for solutions. The first famine of the 21st century occurred in Somalia, with experts stating that this would have never happened as humans are producing enough food to feed the world twice over (Law, 2011). The report highlights how the disaster could have been prevented through early warning systems, and a quicker response time.Archie Law brings to light two major issues contributing to the famine; one being the removal of major funding in the agricultural field; governments ignoring this need for more agriculture are simply setting up for future disaster. The second major issue is the use of land; Saudi Arabians emptied their aquifers growing wheat and can longer deed themselves. They are now purchasing land in developing countries to grow the ir own food supply (Law, 2011). This power play of rich nations adds the issue of politics into the food system, with those with the most money always coming out on top (Maxwell, 2012).Aid is not enough to fix this issue; more must be done to help the people to help themselves (Karri, 2005). The world's food system is clearly broken and needs to be addressed on a global scale. There is no definite formulation of this complex problem and the search for solutions never stops. The many elements making up this complex issue are all unique and no solution can bring a 100% fix, adding to this is the amount of stakeholders who have different opinions and expectations.These are all properties of a wicked problem (Camellias 2008), thus making the broken food system wicked.

The Grapes of Wrath: A Warning to the System

The Grapes of Wrath, author John Steinbeck create s and shifts tone to show the failure of the economic system and how that failure causes people's anger anger to grow inside them, like grapes, growing ripe for harvest. At the beginning of the chapter, the tone is positive. He describes California in the spring, using positive diction such as â€Å"beautiful† and â€Å"full green hills† (Paragraph 1).H e also describes al of the crops, how the tree limbs â€Å"bend gradually under the fruit† because t here is so much of it. Steinbeck makes nature seem perfect; the hills are â€Å"round and soft as break SST† and the men are â€Å"of understanding and knowledge† (paragraphs 2 and 3). He creates a sense o f hope which is only to be destroyed later on in the chapter. In paragraph 5, the fruit begins t o ripen. This is when money is introduced: â€Å"Hell, we can't pick ‘me for that. † Right away, with the nit reduction of money, the tone s hifts from positive to negative.Words such as â€Å"hell† and cool Ours like â€Å"black† and â€Å"red† are used. The reason for this shift in tone IS because the starving pee people are angry because there is an over abundance of food that is just being wasted. Paragraph pH 12 simply says â€Å"And the smell of rot fills the country. † This describes all of the wasted food, the e word â€Å"rot† insinuates that the economic system stinks. Sanchez 2 The last few paragraphs are a warning to the system. In paragraph 13, Steins eek uses parallelism: â€Å"Burn coffee for fuel in the ships [s] laughter the pigs and bury t me† (paragraph 13).He does this to emphasize how this was deliberately being done just so a profit could be made. He writes about how crime â€Å"goes beyond denunciation† (paragraph 14) . People are so desperate for food that they are willing to do anything to get it. Children die b cause â€Å"a profit cannot be take n from an orange. † All of these horrible things lead up to the la SST paragraph of the chapter; the warning to the system. People are trying to fish for potatoes that have just been dumped in the river, but the guards hold them back.They are trying to grab t he dumped oranges, â€Å"but the kerosene is sprayed. † Eventually, the hungry become furious. Food the at they could be eating is being wasted simply because a profit cannot be made from it. Their anger IS growing inside of them like the â€Å"grapes of wrath,† growing ripe for the harvest. The book title itself is used in this chapter. It is used to describe how people's wrath is growing like grapes, â€Å"growing heavy for the vintage. † This indicates that some wing big is going to happen: the harvest.