Free Essays on Aggresive Driving

WHY AGGRESSIVE DRIVING SHOULD BE AVOIDED Purpose: To persuade people that aggressive driving should be avoided. INTRODUCTION I. Speeding, tailgating, giving the finger and outright violence. Each day Americans grow more and more likely to take out their personal frustrations on other drivers. It is called aggressive driving and it is on the incline. II. Driving is a curious combination of public and private acts. A car isolates a driver from the world even as it carries him through it. The sensation of personal power is intoxicating. Aggressive driving includes such things as illegal or improper lanes changes or turns, failing to stop of yield the right of way, excessive speeds, and an assortment of gestures, looks, and verbally abusive language. III. Everyday we have to deal with these people on our roads. We run a great risk just driving around the corner to go to the store or a quiet trip to church. According to U.S. News and World Report, the U.S. Departments of Transportation estimates that two-thirds of fatalities are at least partially caused by aggressive driving. Fortunately, there is something we can do to help reduce the problem. BODY Preview: To overcome aggressive driving we must first understand it. I would like to share with you the problem, the dangers, and the solutions for this growing trend. I. The number one cause of aggressive driving behaviors is the discourteous or inattentive driver. A. The number one cause is probably the â€Å"left-lane hog†, according to a story in the Amarillo Daily News. 1. Other discourteous driving behaviors include failure to signal before a lane change, changing lanes too closely to the other drivers, and tailgating. B. It is these seemingly unaware drivers that infuriate the aggressive driver and trigger the Dr. Jekyl and Mr. Hyde transformation. 1. Reducing enforcement, highway traffic, congestion or personal issues also play a large role in the disposition o... Free Essays on Aggresive Driving Free Essays on Aggresive Driving Persuasive Speech: Aggressive Driving Specific Purpose: To persuade the audience that aggressive driving should be avoided. Introduction I.Attention Getter: Speeding, tailgating, giving the finger and outright violence. Each day Americans grow more and more likely to take out their personal frustrations on other drivers. It is called aggressive driving and it is on the incline. II. Definition: Driving is a curious combination of public and private acts. A car isolates a driver from the world even as it carries him through it. The sensation of personal power is intoxicating. Aggressive driving includes such things as illegal or improper lane changes or turns, failing to stop or yield right of way, excessive speeds, and an assortment of gestures, looks and verbally abusive language. III. Connection: Everday we have to deal with these people on our roads. We run a great risk just driving around the corner to go to the store or a quiet trip to church. According to U.S. News and World Report, the U.S. Department of Transportation estimates that two-thirds of fatalities are at least partially caused by aggressive driving. Fortunately, there is something we can do about it. Body Preview: To overcome aggressive driving we must first understand it. I would like to share with you the problem, the dangers and the solutions for this growing trend. I. The Problem: The major cause of aggressive driving is the discourteous or inattentive driver. A. The number one cause is probably the â€Å"left-lane hog†, according to a story in the Amarillo Daily News. 1. Other discourteous driving behaviors include failure to signal before a lane change, changing lanes too closely to other drivers and tailgating. B. It is these seemingly unaware drivers that infuriate the aggressive driver and trigger the Dr. Jekyll and Mr. Hyde transformation. 1. Reduced enforcement, highway traffic, congestion or personal issues al... Free Essays on Aggresive Driving WHY AGGRESSIVE DRIVING SHOULD BE AVOIDED Purpose: To persuade people that aggressive driving should be avoided. INTRODUCTION I. Speeding, tailgating, giving the finger and outright violence. Each day Americans grow more and more likely to take out their personal frustrations on other drivers. It is called aggressive driving and it is on the incline. II. Driving is a curious combination of public and private acts. A car isolates a driver from the world even as it carries him through it. The sensation of personal power is intoxicating. Aggressive driving includes such things as illegal or improper lanes changes or turns, failing to stop of yield the right of way, excessive speeds, and an assortment of gestures, looks, and verbally abusive language. III. Everyday we have to deal with these people on our roads. We run a great risk just driving around the corner to go to the store or a quiet trip to church. According to U.S. News and World Report, the U.S. Departments of Transportation estimates that two-thirds of fatalities are at least partially caused by aggressive driving. Fortunately, there is something we can do to help reduce the problem. BODY Preview: To overcome aggressive driving we must first understand it. I would like to share with you the problem, the dangers, and the solutions for this growing trend. I. The number one cause of aggressive driving behaviors is the discourteous or inattentive driver. A. The number one cause is probably the â€Å"left-lane hog†, according to a story in the Amarillo Daily News. 1. Other discourteous driving behaviors include failure to signal before a lane change, changing lanes too closely to the other drivers, and tailgating. B. It is these seemingly unaware drivers that infuriate the aggressive driver and trigger the Dr. Jekyl and Mr. Hyde transformation. 1. Reducing enforcement, highway traffic, congestion or personal issues also play a large role in the disposition o...

Free Essays on Six Principles of Political Realism

SIX PRINCIPLES OF POLITICAL REALISM 1.Political realism believes that politics, like society in general, is governed by objective laws that have their roots in human nature. In order to improve society it is first necessary to understand the laws by which society lives. The operation of these laws being impervious to our preferences, men will challenge them only at the risk of failure. Realism, believing as it does in the objectivity of the laws of politics, must also believe in the possibility of developing a rational theory that reflects, however imperfectly and one-sidedly, these objective laws. It believes also, then, in the possibility of distinguishing in politics between truth and opinion-between what is true objectively and rationally, supported by evidence and illuminated by reason, and what is only a subjective judgment, divorced from the facts as they are and informed by prejudice and wishful thinking. Human nature, in which the laws of politics have their roots, has not changed since the classical philosophies of China, India, and Greece endeavored to discover these laws. Hence, novelty is not necessarily a virtue in political theory, nor is old age a defect. The fact that a theory of politics, if there be such a theory, has never been heard of before tends to create a presumption against, rather than in favor of, its soundness. Conversely, the fact that a theory of politics was developed hundreds or even thousands of years ag~as was the theory of the balance of power-does not create a presumption that it must be outmoded and obsolete. A theory of politics must be subjected to the dual test of reason and experience. To dismiss such a theory because it had its flowering in centuries past is to present not a rational argument but a modernistic prejudice that takes for granted the superiority of the present over the past. To dispose of the revival of such a theory as a "fashion" or " fad" is tantamount to assuming that ... Free Essays on Six Principles of Political Realism Free Essays on Six Principles of Political Realism SIX PRINCIPLES OF POLITICAL REALISM 1.Political realism believes that politics, like society in general, is governed by objective laws that have their roots in human nature. In order to improve society it is first necessary to understand the laws by which society lives. The operation of these laws being impervious to our preferences, men will challenge them only at the risk of failure. Realism, believing as it does in the objectivity of the laws of politics, must also believe in the possibility of developing a rational theory that reflects, however imperfectly and one-sidedly, these objective laws. It believes also, then, in the possibility of distinguishing in politics between truth and opinion-between what is true objectively and rationally, supported by evidence and illuminated by reason, and what is only a subjective judgment, divorced from the facts as they are and informed by prejudice and wishful thinking. Human nature, in which the laws of politics have their roots, has not changed since the classical philosophies of China, India, and Greece endeavored to discover these laws. Hence, novelty is not necessarily a virtue in political theory, nor is old age a defect. The fact that a theory of politics, if there be such a theory, has never been heard of before tends to create a presumption against, rather than in favor of, its soundness. Conversely, the fact that a theory of politics was developed hundreds or even thousands of years ag~as was the theory of the balance of power-does not create a presumption that it must be outmoded and obsolete. A theory of politics must be subjected to the dual test of reason and experience. To dismiss such a theory because it had its flowering in centuries past is to present not a rational argument but a modernistic prejudice that takes for granted the superiority of the present over the past. To dispose of the revival of such a theory as a "fashion" or " fad" is tantamount to assuming that ...

Management Essay Example | Topics and Well Written Essays - 1250 words - 7

Management - Essay Example Traditionally Management was considered a process of leading and directing all or part of an organization, often a business, by deploying and manipulating resources. It was also defined as a process of getting things done through people. (Dabbah, R. 1999 p,15). The old traditional ways of managing are not applicable now. The old management practice was established on the assumption of human limitations as a basis for organizing. This assumption is so pervasive that it can be found in almost every aspect of conventional managing. Consequently it over-bureaucratized organizations. (Dabbah, R. (1999 p.15) In the new knowledge-driven economy, people have become organization’s most important asset. Well-trained and motivated people play important role in the development and execution of strategies. A Company needs people who can deliver. (Dabbah, R. (1999 p.16) Literature Review Contemporary management theories help to understand the changing nature of today’s organizational environments. These theories emphasize following points Managers should make a decision keeping in view all aspects of the current situation and act on those aspects that are key to the situation at hand. While managing organization look at all the resources such as raw materials, money, technologies and people. All these resources may be mobilized and utilized to achieve desired objectives. Management is not limited to business management only. Management is the specific and distinguishing organ of all organizations. The task of the manager is to lead people. And the goal is to make productive and specific strengths and knowledge of each individual. (Harris, P., Lock, A., & Rees, P. (Eds.). (2000)) Organizational Structure Organizational structure provides the basic template for the continuance of an organization's culture; i.e., norms, values, philosophies, and informal activities. Organizational culture provides both the organization and its members insight into "how things are done around here" If the current organizational design is "wrong" for the change, then either the desired change should be modified or the organizational structure should be redefined. Successful organizational change depends on more than simple cosmetic or surface changes; it requires changes at the core of the organization. Management's responsibility within an organization is to continually carry out three management functions: 1) planning; 2) controlling; and 3) organizing. Planning involves defining organizational objectives and developing the methods and resources by which they will be accomplished. Controlling is the process of developing, implementing and using feedback systems that provide continuous information on the success of all system elements that have been put in place in order to achieve the organizational goals. Organizing is the activity of designing and deciding upon the most appropriate organizational structure for achieving the organization's goals. Management of a Maritime Organization A maritime organization for example shipping company should have to operate in, and be responsible to, a number of different external environments. Let us take example of a leading international shipping company and analyze the proposition in given in above statement

Photography branding part 2 Assignment Example | Topics and Well Written Essays - 500 words

Photography branding part 2 - Assignment Example This is the extended version of old CRM. At our photo studio we can maintain a database comprising of all the customer details which will be helpful to us in future contracts. E-CRM can be very advantageous because it is entirely based on the modern technology. We can say that with the help of electronic CRM we can manage our customers on a regular and even on individual basis. The firm can be more responsive towards the customers’ orders. This can help us to create a loyal customer base. At our photo studio we can also apply this e-CRM technique. There would be specific information which must be required from the customers in order to fulfill their future orders in proper time. The information required would include full name, home address, purchase history, and also the planner for the coming events. This would help our professional staff to coordinate with them accordingly. If we have a proper time schedule of the upcoming events then we can accurately manage them and thus satisfying our customers. By promoting our websites on different social websites we can have a larger customer base. In this advanced business world the need of internet based systems is very much important, because many researchers have proved that a strong CRM system directly affects the profits of the organization. This e-CRM helps to establish long term relationships with the customers. Research studies showed that there can be three ways to implement a CRM system in any organization; these can be operational, analytical and collaborative. The operational CRM is for working at the front office means it directly connects with the customers. Now the second technique is analytical CRM which works on the data provided by the operational CRM. It is used for interpretation or we can say data mining. In other words we can say that operational CRM records the number of sales and the analytical CRM predicts the purchasing pattern on those

Using social media in business opportunity and risk (Facebook) Personal Statement

Using social media in business opportunity and risk (Facebook) - Personal Statement Example Forums for interactions that the media, such as Facebook, offer allow organizations to understand their customers need and to tailor their products for meeting these needs. It also helps in identification of markets that aid sales and market control. Availability of a pool of customers or potential customers, cost efficiency and cost effectiveness are some of the opportunities that Facebook offer to corporate organizations. Cost effectiveness of Facebook, for instance, while it ensures effective access to target audience, in strategies such as marketing and customer relationship management, facilitate the profit motive. Facebook also allows a business an opportunity to collaborate with other businesses for common interests and this is possible through interactions in professional groups (Belleghem 191). Reliance on social media such as Facebook however reduces interactions with customers for in-depth communications and this may be a barrier to understanding and meeting customers’ needs. There is also risk of insecurity over data because of sharing of information on Facebook. In addition, technicalities with the media, such as when it shut down, may impose temporary limits to information access (Payne & Frow 388; Belleghem

Personal Statement Essay Example for Free

Personal Statement Essay I write this statement to support my application to Management and Leadership in Health and Social Care vourse at your university. Due to previous experiences of working with a range of people in the care sector I believe that throughout my time on various work placements with individuals with different disabilities and requirements in care along with the experiences gained throughout my studies, my wish to pursue a career in the care profession has grown. To further my interest in working with and around people I completed my first degree as a health visitor in Hungary. Prior of that I took a gap year in Germany with a church’s volunteer service called Freiwilliges Sociales Jahr (Voluntary Sociales Year). I worked as a health care assistant in a nursing home with 144 beds. While this year was very challenging I also found it an extremely rewarding and enjoyable experience. To further my knowledge and passion for working with those individuals who are in need of care I studied at Semmelweis University, Medical College Faculty and graduated as a health visitor. To put my academic knowledge into practice I worked as a school nurse in 3 different schools. It was an enjoyable experince but only to realize that I was more interested to do something with elderly people and move away from children. I decided to move to England and started to work as a home care worker first, but rapidly I was promoted to a field care supervisor and after that to a care coordinator. Working for different care companies in different cities was a valuable and great experience where I learnt how to improve my leadership and management’s skills and also to put my academic knowledge in practice. I always was looking to improve the company and bring innovative ideas to my role and complete my work to a high standard. I currently work as a care coordinator, which incolves human resource management, arranging and coordinating training, dealing with social workers and other health care professionals on a daily basis. I manage around 60 home care workers in terms of their compliancy and adequate training. I completed National Vocational Qualification in Health and Social Care Level 3 only to realize that I would like to study more and broaden my leadership skills in this area. Working in a senior team gives me a great satisfaction , where I can show my effective communication and organisation skills ad good working relationships. During my spare time I mainly like to read books, travel to other countries to explore different cultures. I also go to the gym to keep myself fit. I also attended a various events related to self development and self-management. This helps to increase my confidence and also gives me great oppurtunities to meet like-minded people. I feel that university is definitely the right path for me. I always work extremely hard to achieve my best, a feat which I intend to carry on throughout my university years. I believe I have the necessary skills needed to enjoy university to the full and also be successful in future years. In addition I would also like to go to university to develop my management and leadership skills even further so I can gain a valuable and rewarding, higher position in health and social care sector and lead that senior team to an absolute success.

Evaluation of Burberrys Market Position

Evaluation of Burberrys Market Position Critically evaluate Burberrys market position relative to that of its competitors. What has been the impact on their position in choosing Emma Watson for their latest advertising campaigns ? Burberry : Finds a position among the Top Ten Luxury Apparel Brands and Emma Watson proves to be a catalyst . Burberry is a iconic brand best known for its â€Å"Britishness† , in recent years has undergone a image overhaul having been described as ‘an outdated business with a fashion cachet of almost zero by leading fashion analysts in 1998 (Finch and May, 1998). By 1997, the annual profits of Burberry had gone to  £25 million from  £62 million (Moore, C., Birtwistle, G., 2004) . Over past few years, Burberry has become in themselves the sign of reinventing and extending product lines to adapt to the taste of times.â€Å" Our objective was to distil what the Burberry brand stood for and determine how to make it relevant for todays consumer† Bravo stated (Alderman, 2002). However, changes focused on brand repositioning turned revenues of  £427.8 million in 2001 into  £715.5 million in 2005 (Burberry Group, 2005). Burberry adopted a strategy to create a market position to explain its growth and extend the customer base by offering â€Å"Accessible Luxury† when most other brands were struggling to acquire a broader clientele. Burberry repositioned themselves and opened a flagship store on Bon Street in London (Moore, C., Birtwistle, G., 2004) placing it store among Gucci, Versace, Prada and Chanel. Approximately, Burberry operates in the global luxury sector to about  £145bn (Burberry Plc, 2009c). Jaeger recently bought Aquascutum and the annual turnover for both brands together was  £300m. Whereas, Burberrys current capital is about  £ 2.1bn. Burberry is considered among the top ten luxury brands. Burberrys competitors differ through its categories and price ranges or diffusion lines. Burberry is positioned between Polo Ralph Lauren and Armani considering apparel and Coach and Gucci for Accessories. Giorgio Armani, Coach, Donna Karan, Escada, Gucci, Max Mara, Polo Ralph Lauren, To ds, Hermes, LVMH, PPR, Prada, Chanel and Richemont are a few among Burberrys competitors (Burberry Plc,2009c). However, even after the recession hit Burberry has achieved to increase sales up to  £1,202m by 31st march 2009. In 2008/09 there was a sales increase through retail by 14%, 2% in wholesale and 9% decline in licensing which contributed to overall 7% revenue increase from the previous year (Burberry Plc,2009a). Comparing with the market Burberry Prorsum competes with Armani Black Label, Gucci and Prada. Burberry London Women is placed between Armani Collezioni and Ralph Lauren. Burberry London Men is between the gap of Zegna and Ralph Lauren. Tommy Hilfiger, Armani Jeans and Polo Jeans are the competitors for Thomas Burberry. Most of the Japanese brands like Ozoc, Michel Klein are a tough competition to Burberry Blue while Paul Smith competes with Burberry Black. In recent years Burberry has expanded its product lines which helped to improve on brand standing and growth. Many other fashion brands are following the same strategy to stand the competition like Armani extension into Armani Casa, Armani hotels etc. According to the top 15 luxury brands listed by Interbrand (2009) Burberry is eleventh in the list and among top ten if only apparel brands are considered. Also, comparing the brand values for the year 2008 and 2009, it can be concluded that competitors brand values declined. Only Hermes managed to get a 1% increase in their brand value AND Polo Ralph Lauren is not listed among top 15. Most of the brands managed to climb the ladder on global ranks, Burberry achieved 98th rank in top 100 global brands 2009. The market brand position of Burberry in terms of valuation can be compared through below segments : †¢ European Apparel Brands: companies like Escada, Hugo Boss, HM and Benetton are competitors in terms of product mix and the business model. Though few companies work on lower price range, few brands are tough to compete in terms of the value they offer to consumers. †¢ US Apparel Brands: Polo Ralph Lauren, Tommy Hilfiger competes on basis of product mix and has more mature business. †¢ Luxury Goods Brands: brands like Hermes, Coach, LVMH, Tods . Performing better than competitors and beating analyst expectations, Burberry sales rose by 4.6 % to  £ 343m by September. Share price for Burberry doubled during the past year providing a good defense against competitors. Its market position is mainly in the fashion oriented mature sectors focusing on ready to wear and some accessories peers. Burberry continually tries to consider the cost effectiveness in maintaining the quality and enhance the product while trying to achieve competitive pricing and improving efficiency in sourcing the goods. Even in recession it continues expansion in other markets, for instance the launching kidswear store in US. Also, tailoring the merchandise mix according to the climate to attract more customers, some products are displayed only in selected stores for instance, the New York store provides service for customized trench coat, Beverley hill store contains light weight products etc. Comparing revenues below, 33% of non-apparel to 67% of apparel is a correct balance for a brand to display its products and innovations to provide their customers a wide variety. Where brands like Armani, Channel and Polo Ralph Lauren gain most revenues through apparel while others like Coach depend on the accessories. Burberry trench coats were worn by Hollywood stars like Humprey Bogart in Casablanca, Peter Sellers in The Pink Panther (Jackson and Shaw 2009, p.77).Burberry strongly believes that marketing and management are very critical to its success hence, it focuses on coverage in Editorials, advertising, fashion shows both domestically and internationally and has a website, twice yearly ad campaigns focusing on leading lifestyle and fashion publications and fashion shows in Milan. In order to reflect the essence of the brand ,create brand awareness and sustain brands aura, Luxury brands often feature models, celebrities or famous personalitys as they help wield an enormous power in fashion circles and help in making up or destroying a brand. Burberry uses a lot of images of London to represent it English lifestyle with a British celebrity. Burberry had renowned personalities like Stella Tenant, Rachel Weisz, Agyness Deyn, Lily Donaldson and Kate Moss endorsing the brand. Kate Moss was the most popular and high profile face Burberry had. While, other celebrities like Jerry Hall, Nicole Appleton, Jarvis Cocker and Beckhams also contributed. The beautiful, elegant Emma Watson â€Å"the Harry Potter ‘actress, a leading style icon is the new face of Burberry. Advertising campaign images of Burberry featuring Emma Watson as the face of Burberry were unveiled on 9th Jun 2009. Chistopher Bailey ( Burberrys Creative Director) who said â€Å"Having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign†. â€Å"Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames† he added.( Craik, L. ,2009). The advertising campaign was shot by renowned fashion photographer Mario Testino in Westminster, central London which is the global Headquarter of Burberry and directed by Bailey who considered Watson to strong enough and came up with the idea of presenting only girl surrounded by the young Cool British guys. The images in this campaign capture Watson wearing the classic trench coat looking winsome, accompanied by male models Tom Guinness, Charlie France and Douglas Booth. The images represent the rich history associated with the brand as well as the modernity of Burberry which emphasises on the beauty, timelessness and strength of the brand noteworthy at present. Emma Watson has been globally very popular due to her Harry Porter movies for years now. Watsons popularity and appeal as a leading style icon she has a huge fan following, which the brand uses to target a new young set of customer. Watsons high profile catwalk at the London fashion week in September 2009, helped the company to raise its profile in UK .It can also be assumed that the new ad campaign helped the brand to attract more customer base and resulting in sales increase which is evident from the sales figures for 2009. Burberry mentioned the increase in the second quarter sales climbing from 4.6pc to  £343m.Finacial Analyst and business advisors have forecasted that the tax profits will increase towards  £190m ( Hall, J. 2009) The linkage of Emma Watson as the face of Burberry has also helped the brand to increase the sales of handbags and pull on scarves called snoods. The analysts were proposed rise in the profits due to the increase in sales which helped Burberry to beat the market expectations in second quarter of financial year .However, It seems to a bit risky decision for Burberry as she is bound to get a bit older. To conclude, Burberry is an example of complex channel and distribution for luxury fashion ( Moore and Birtwistle, 2004 ) and proved its potential to be a tough competitor by making positive growth of brand value even when economic scenario is not very supportive. Burberrys decision of choosing Emma Watson for their ad Campaigns has proved beneficial for them to increase sales and profits, also, she reflects the same charm and personality as the brand. However, brand understands that the real task is to implement effective strategies in business that can develop and manage a brand. It is not only celebrity that brings success to the brands. Burberry proves to be approachable as the products not only have good aesthetics but also due to durability, functional and practical proving to be inclusive yet offering friendly prices. This results in higher brand value and brand appreciation. REFERENCES: Alderman, E. (2002) Luxury and the downturn: diamonds in the rough, International Herald Tribune, 6 December 2002. Baker, M., Foy,A,( 2003) Business and Management Research. United Kingdom : Westburn Publishers Ltd. Bergin, O. (2009) Emma Watson as the new face of Burberry. Telegraph [Internet] 9 June 2009. Available from Accessed on 17 December 2009. â€Å"Bravo† for Burberry- From bust to boom- creating a luxury fashion brand (2005), Strategic Direction, Vol.21 No.1,pp 22-24 , ISSN 0258-0543. Burberry (2002), Burberry PLC Annual Report and Accounts 2001-2002, Burberry, London. Burberry Group (2005), Annual Report and Accounts 2004/2005, Burberry Group, London. Burberry plc (2009a), Annual Report 2008/ 09, Burberry Group, London,[ Internet] 15th June 2009.Available from ( Accessed on 17 December 2009) Burberry plc ( 2009b )Investor pack- November, Burberry Group , [ Internet] 2 December 2009. Available from ( Accessed on 17 December 2009. Burberry plc ( 2009c ) Corporate Profile, Burberry Group, [Internet]. Available from accessed on 16 December 2009. Burberry Group plc London United Kingdom ,Overview(2009) Hoovers- A DB Company [Internet]. Available from Accessed on 13 December 2009. Burberry Toasts a lift in sales ( 2009 ) The Independent ( London, England). 15 October 2009, P. 44. Burberry Worries Investors ( 2005) [Internet].Available from Accessed on 27 November 2009. Chadha, R. , Husband, P. (2006) The cult of the Luxury Brand- Inside Asias Love Affair with Luxury. London Nicolas Brealey International pp.25-63, 149, 178, 267-77,280. Chiefs call for tighter business models ( 2009) The financial times, 5 October 2009, p.17. Accessed on 24 December 2009. Clark ,N. (2008) Burberrys Sales soar as Debenhams struggles , The Independent -Business, 16 April 2008 [Internet]. Available from Accessed on 13 December 2009. Craik, L. ( 2009) Harry Porter Star Emma Watson Charms Burberry. London Evening Standard, 9 June 2009 [ Internet]. Available from .Accessed on 13 November 2009. Diamond ,J., Litt, S. (2003) Retailing in the new millennium, New York : Fairchild Publications.p.21-23 Easey ,M. ( 1995) Fashion Marketing, India, Blackwell Publishing , pp.174-177. Everywhere is home for the global top one hundred (2008),Strategic Direction, Vol.24 No.5,pp 14-17 , ISSN 0258-0543. Finch, J. and May, T. (1998), â€Å"Reputations: putting a zip in a Burberry†, The Guardian, 27 June. Hall, J. ( 2009 ) Emma Watson helps Burberry beat expectations. The Telegraph- Telegraph.co.uk, 14 October 2009 [Internet]. Available from Accessed on 17 November 2009. Interbrand (2009) Leading Luxury Brands 2008 Rankings, Branding Studies- The Top 15 Luxury Brands, Interbrand-Creating and managing brand Value,[Internet]. Available from Accessed on 27 December 2009. Interbrand (2009b) Best Global Brands 2009 rankings, Interbrand-Creating and Managing Brand Value, [Internet].Available from Accessed on 27 December 2009. Jackson ,T., Haid, C. ( 2006) : Global Luxury Brands-trademark/ Intellectual Property In Jackson, T., Shaw, D. The Fashion Handbook, London: Routledge , pp. 72-81. Jackson ,T., Shaw, D. (2006) The Fashion Handbook. London : Routledge, pp. 61-3. 72-81,105-08,127. Jackson, T., Shaw, D.( 2009) Mastering Fashion Marketing. Wiltshire: Palgrave Macmillan, pp.12-15,63,161-63,247-250,288-98. Keynote ( 2009) Report Search [Internet]. Available from .Accessed on 18 December 2009. Kiley, D. (2007), ‘‘Best global brands, Business Week, Vol. 4005, August 6, pp. 56-63. Kollewe, J., Wearden, G.(2008) Burberry sees profits rise while Laura Ashley Suffers. The Guardian ,Financial section [ internet] 29 May 2008, pp 26. Available from Accessed on 18 December 2009. Leroux, M. ( 2009 ) Childs play for Burberry . The Times, 15 October 2009, p.51. Luxury Goods. Lex Column ( 2009 )The Financial Times, 21 November 2009, pp 24. Main Movers ( 2009) ,The Independent ( London, England) ,10 December 2009, p.52. Malem Wendy (2008) Practitioner Paper Fashion designers as business: London, Journal of Fashion Marketing and Management ,Vol. 12 No. 3, pp. 398-414. Milligan ,L. ( 2009) Emma Watson Exclusive. Vogue.com [Internet] > 12 june 2009. Available from Moore, C. and Fernie, J. (2004), â€Å"Retailing within an international context†, in Bruce, M., Moore, C. And Birtwistle, G. (Eds), International Retail Marketing; A Case Study Approach, Elsevier Butterworth-Heinemann, Oxford, pp. 3-37. Moore, C. and Birtwistle, G. (2004), ‘‘The Burberry business model: creating an international luxury brand, International Journal of Retail Distribution Management, Vol. 32 No. 8, pp. 412-22, ISSN 0959-0552. Neumier, M. (2006) The Brand Gap. United States of America: AIGA. Okonkwo, U. (2007) Luxury Fashion Branding. Hampshire : Palgrave Macmillan, pp.15-25, 30-37, 132-67, 173-78, 227, 260, 278-83, 310 ONeill, L. (2009) From Hogwarts to Burberry: Actress Emma Watson graduating into high fashion as new face of label. NYDaily News.com [Internet] 9 June 2009. Available from Accessed on 17 December 2009. Pringle, H. (2004) Celebrity Sells. India :John Wiley Sons ,LTd. Satherley, J. ( 2009) Emma Watson unveiled as Burberry Babe [ Internet] 9 June 2009. Available from ile:///C:/Users/Admin/Desktop/burberry/research/Emma%20Watson%20unveiled%20as%20Burberry%20babe%20%20%20Metro.co.uk.htm> . Accessed on 16 December 2009.. Vine, S. ( 2009) Coppy Emma Watsons Burberry Look. The Times-TimesOnline [Internet] 10 June 2009. Available From Accessed on 17 December 2009. Werdigier, J. ( 2009) Burberry Looks Online for Ways to Gain Customers. The New York times-Global Business [Internet] 9 November 2009. Available from . Accessed on 12 December 2009. IMAGE REFERENCES : Image No. 1: Burberry previous ad campaigns by Koko Royle ( 2009) Burberry Handbags resist the chav scandal [Online Image]. Available from [ Accessed on 29 December 2009]. Image No. 2 : Rosie Huntington and Sam Riley in Burberry Fall 2008 Ad Campaign by Foster, K. ( 2008) Rosie Huntington-Whitley for Burberry autmn/winter 2008-9- revealed [Online Image].Available from [Accessed on 14 December 2009]. Image No. 3 : David Victoria Beckham for Emporio Armani by Jane, Tina ( 2009 ) Celebrities for Luxury Brands09 Ad Campaign [Online Image]. Available from .[Accessed on 14 December 2009]. Image No. 4 : Madonna for Louis Vuitton by AmyGrindhouse ( 2009) David Victoria Beckham Armani Fall 2009 Ads [Online Image], 2 July 2009. Available from [Accessed on 14 December 2009]. Image No. 5 : Emma Watson For Burberry- Autumn/Winter 09 Campaign at Burberry Plc ( 2009) About Burberry- Ad Campaign [Online image].Available from . 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